|
|
|
|
|
|
The smart, open, flexible demographic,
segmentation and analysis solution for better business
intelligence. |
|
|
|
|
|
|
|
MapInfo® TargetPro® v4.0
is the first analytical customer relationship management
(CRM) solution that enables organizations to tightly
link location analysis to CRM systems and other databases.
TargetPro helps make accurate and confident business
decisions by giving you insight into the demographic
and purchase behavior characteristics of any customer
group or geographic area. With TargetPro you can profile,
analyze and understand customers and markets to predict
buying behavior for virtually any business or consumer
product or service. Explore customer and prospect data
within TargetPro's fast, analytical and reporting engine
- and then compare it with the most accurate consumer
and business demographic data available. TargetPro
is used extensively by marketers, researchers and analysts
for: |
|
|
|
|
|
|
|
Market
Potential Analysis |
|
|
|
|
Site
Selection |
|
|
|
|
New
Product Introductions |
|
|
|
|
Promotional
and Marketing Campaigns |
|
|
|
|
Merger
and Acquisition Analysis |
|
|
|
|
|
|
|
|
|
|
|
TargetPro
4.0 Customers... Check out the new Tutorials to help you get up and running
quickly |
|
|
|
|
|
|
|
Basic Bundle
Packaged with key demographic data and important geographic
boundaries, the basic bundle gives an analyst all of
the pieces needed to begin combining marketing information
with geographic attributes. The TargetPro Basic Bundle
allows you to link and import your own customer data
and combine them with MapInfo's accurate demographic
estimates and projections in order to create reports
and maps showing market penetration, market potential,
or simply the population of a key demographic group
in a geographic area. Using TargetPro's powerful and
accurate data engine, analyses can be done on standard
census and postal geographies, or for custom boundaries,
such as telecommunications coverage areas or your own
sales or trade areas.
|
|
|
|
|
|
|
|
|
Market
Bundle
The Market Bundle includes all of the
power and data of the Basic Bundle, plus more than
1,000 additional demographic and consumer potential
variables. The Market Bundle is ideal for analysts
who need to predict demand for a wide-variety of
consumer products - - apparel, electronics, sporting
goods and fast food. The Market Bundle also includes
an enhanced set of demographic information, such
as detailed age of the population, family characteristics,
neighborhood home value, and more. The Market Bundle
can also be enhanced with additional business information
data sets allowing reports to be generated showing
the number and name of businesses, by type, in any
standard or custom-defined area.
|
|
|
|
|
|
|
|
|
Analyst Bundle
The Analyst Bundle unlocks the full
power of the TargetPro engine. It includes all the
data from the Market Bundle plus MapInfo's PSYTE
Neighborhood Classification System. Linked to the
CRM data stored in a central location, the Analyst
Bundle allows analysts to segment and profile customers,
survey databases and geographic areas in order to
accurately predict market potential and penetration
for any product in any geographic area. For example,
a telecommunications firm could analyze the demographic
profile of its DSL subscribers. The resulting profile
could be compared to the demographic segments living
in a planned coverage area. The result of the comparison
would tell the analyst both how many potential subscribers
live in the new coverage area and how well that area
compares to the nation, the county, or any other
area in the roll-out plan. Ultimately, the profiles
can even be compared to information from a syndicated
survey to determine what other product the DSL subscribers
will buy, what marketing message to use with them,
and even the best medium to use in reaching the potential
subscribers. |
|
|
|
|
|
|
|
|
NEW!!
miLists.com - Once you've found your target audience
with TargetPro, miLists will help you reach them by providing
fast and flexible online access to the most accurate business
and consumer list data available. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Seamless
Integration of Analysis and Visualization |
|
|
|
TargetPro
is a complete package that seamlessly integrates
MapInfo’s sophisticated and leading edge data
analysis functionality, with world-renowned location-based
intelligence and mapping functionality. MapInfo Professional
users will find the TargetPro interface and functionality
familiar and those with no prior mapping experience
will find it quick and easy to learn.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Easy-to-Use
Map-based Interface |
|
|
|
|
TargetPro
makes geo-demographic analysis easy with an intuitive
map-based interface. Select any standard area you wish
to study by simply pointing and clicking on a map or
by accessing a text-based list of geographic areas. |
|
|
|
|
|
|
|
Combine
Your Data Sets with Other Data |
|
|
|
Perform
sophisticated analyses within TargetPro that combine
your sales and customer data with all the demographic,
marketing potential, media, cluster, and other data
sets available to you in TargetPro. TargetPro can link
or import data from most popular database formats. |
|
|
|
|
|
Import or
Link to Your Own Customer Data |
|
|
|
TargetPro allows you to analyze
your own customer data and compare and contrast it to
the data that comes with TargetPro. You can import the
data directly into TargetPro, or link to data stored
in most popular relational database platforms. |
|
|
|
|
|
|
|
Create
Your Own Custom Trade Areas |
|
|
|
Instantly
look at customer files to determine the demographic
profile and market potential of any product in any
area. |
|
|
|
|
|
|
|
Import
Concordance Files |
|
|
|
|
A
concordance file is a set of smaller files that are
combined to make a single file. If you have a trade
area that is made up of 20 ZIP or Postcodes, you can
import those files and have TargetPro report on it
as a single area. |
|
|
|
|
|
|
|
From
One Individual to the Enterprise |
|
|
|
|
TargetPro
can scale to the needs of your organization. It can
be used by a single analyst on a desktop, by groups
of analysts in a client server environment and also
combined with other MapInfo technologies to provide
Intranet, Internet and Mobile Mapping solutions. |
|
|
|
|
|
|
|
Share
Work with Colleagues |
|
|
|
|
When
using a centralized database, you can publish your
maps and reports into folders others can access. Projects
can also be marked as "Private" to restrict
access. |
|
|
|
|
|
|
|
Save
Reports in Popular Formats |
|
|
|
Sharing
your reports and maps is easy because you can save
and output them in a variety of formats, including
Adobe Acrobat (.pdf), HTML, and Crystal Reports or
as simple spreadsheets. |
|
|
|
|
|
|
|
Batch
Reporting |
|
|
|
For
speed and convenience, TargetPro allows you to select
and run multiple reports for multiple areas at the
same time. You can also send all the reports directly
to the printer in a batch. |
|
|
|
|
|
|
|
Select
By Capability |
|
|
|
|
|
Ability
to select a set of 'child' geographies that are
within a given collection of areas. i.e. Select
2 MSA's and choose the zip codes from within those
MSA's |
|
|
|
|
Ability
to select a set of 'parent' geographies that intersect
a given collection of areas i.e. Select a zip code
and show the counties that intersect that zip code. |
|
|
|
|
|
|
|
|
|
|
